Behavioral design, consumer psychology and brand experience strategy — a practice painted across three countries, now evolving with technology in Barcelona.
Scroll, and the brush paints the way — from San José to Barcelona.
Brand and visual communication for consumer and industrial brands — building coherent systems instead of isolated pieces.
Brand communication in a new cultural and media context — learning how the same message lands differently with a different audience.
Brand designer at Studio 41 — designing digital products end to end, from Relisio's brand and interface to interactive web experiences built with new technology.
Marks designed for brands across every stop — each one a small system of its own.
My focus is how people perceive, interpret, and respond to brands and products across different cultural and media contexts.
With more than two decades of experience in visual communication and brand-driven work across diverse environments, my practice has consistently focused on building functional, strategic, and coherent communication systems, rather than isolated visual pieces.
My approach combines design thinking, behavioral science, and consumer psychology to understand how decisions are made, how trust is built, and how clarity —or its absence— shapes the way people interact with information.
This perspective allows me to translate human behavior into structured, functional brand and product experiences aligned with how people actually think and act, rather than as a purely aesthetic resource, understanding visual communication as a tool to bring clarity and effectiveness to the message, ensuring it meets the objectives of the brand or client within its market context.
